Torres-Penalva, A., Moreno-Izquierdo, L., Más-Ferrando, A., and Zapata-Aguirre, S. (2025). The digital skills divide in wages in Spain: a comparison between tourism and other driving industries. Current Issues in Tourism, 1–19. https://doi.org/10.1080/13683500.2025.2473064

Sánchez-Camacho, C.; Miguel San Emeterio, B.; Carranza, R.; and Feijoo, B. (2025). Mapping two decades of evolution of artificial intelligence and machine learning in digital marketing and digital promotion to determine the current direction: A systematic review using bibliometrics. Journal of Electronic Commerce Research, 26(1), 1-33.

Rivera García, J.; and Pastor Ruiz, R. (2025). Desarrollo sostenible en la intermediación turística: el caso de éxito de Icárion, pionero en turismo responsable. Análisis del futuro del sector turístico y casos de éxito, 407-423.

Baquero, A.,Khairy, H., and Al-Romeedy, B. (2025).  Workplace Stressors and the Intention to Quit: The Role of Psychological Distress and Psychological Flexibility Among Hospitality Employees. Tourism and Hospitality, 6(2), 72.

Rivera García, J.; and Pastor Ruiz, R. (2025). Evolución de la percepción sobre el turismo responsable de las agencias de viajes españolas tras la Covid-19: un análisis longitudinal. Gran Tour Revista de Investigaciones Turísticas, 67-86.

Baquero, A. (2025). Transforming Organizational Readiness Into Green Innovation: The Crucial Roles of Green Knowledge Management and Environmental Culture. Business Strategy and the Environment. Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1002/bse.4289

Al-Romeedy, B., Khairy, H., Jasim, T., and Baquero, A. (2025). Customer Ability Readiness and Intention to Purchase Using AI in Tourism and Hospitality Businesses: The Mediating Roles of Trust in AI and Customer Engagement, In Transforming the Service Sector With New Technology, 175-195.

Baquero, A. (2024). Expo2020 Dubai and Tourism Marketing: An Online User-Generated Content Analysis. Journal of Hospitality and Tourism Issues 6 (2), 130-148.

Baquero, A. (2024). Examining the role of ambidextrous green innovation and green competitive advantage in stimulating sustainable performance: The moderating role of green absorptive capacity. SAGE Open 14(4).

Abdulathim, M;  Khairy, HA; Baquero, A. et al. (2024). Catalyzing green innovation in hotel and tourism businesses: Leveraging green talent management, green organizational citizenshipbehavior, and green values. Environment and Social Psychology 9 (9), 297. https://doi.org/10.59429/esp.v9i9.2971

Khairy, HA; Baquero, A. et al. (2024). Nepotism and Hotel Employees’ Intention to Leave: Does Ethical Leadership Matter? African Journal of Hospitality, Tourism and Leisure 13 (3), 453-459.

Alhemimah, A;  Baquero, A. et al. (2024). Green Organizational Learning and Sustainable Work Behavior in Tourism and Hotel Enterprises: Leveraging Green Intrinsic Motivation and Green Trainning. Geojournal of Tourism and Geosites 55 (3), 1134 – 1147. https://doi.org/10.30892/gtg.55314-1286

Baquero, A. (2024). Optimizing green knowledge acquisition through entrepreneurial orientation and resource orchestration for sustainable business performance. Marketing Intelligence & Planning, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/MIP-07-2023-0330

Baquero, A. (2024). Unveiling the path to green innovation: the interplay of green learning orientation, knowledge management capability and manufacturing firm’s capability to orchestrate resources. Journal of Business & Industrial Marketing, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JBIM-08-2023-0486

Baquero, A. (2024). Linking green entrepreneurial orientation and ambidextrous green innovation to stimulate green performance: a moderated mediation approach. Business Process Management Journal 30 (8), 71-98. https://doi.org/10.1108/BPMJ-09-2023-0703